Innovation and Leadership
Executive, entrepreneur, and mentor with a 360-degree vision, bridging strategy, technology, and the experiences of clients and teams. Passionate about people and innovative, out-of-the-box thinking.
Loading...
About
Repeatedly ahead of the curve, turning ambiguity into viable systems, clear decisions, and measurable outcomes for organizations and individuals. Proven technology adoption in tech-averse, human-dependent markets by translating behavior and incentives into usable systems and execution cadence.
I built my career inside high-friction environments where execution is human-dependent, incentives collide, and pressure is constant. I did not learn to stay calm in chaos. I learned something more valuable: innovation comes from spotting the lever inside chaos and building a path that still works when the system resists change—through systems, governance, and disciplined execution.
Evidence over narrative: multi-billion BRL commercial cycles across launches; scaling commercial teams from 3 to 60+ (100+ over time) while coordinating thousands of channel partners; and building a behavior-driven CRM/SaaS operating system adopted by 30+ developer organizations and 100,000+ users over time.
That is what shaped me into a rare profile. I translate market reality into operating systems: product, go-to-market, revenue architecture, execution cadence, and decision frameworks. I align executives, commercial teams, and builders through clear governance, enablement, and measurable routines.
AI is the fastest execution multiplier in business. My focus is adoption that ships: requirements, workflows, enablement, documentation, integration logic, and measurable cadence, with human accountability built in.
I run a boutique consultancy supporting organizations with positioning and branding, offer architecture, go-to-market delivery, and AI-enabled execution workflows that increase speed and reliability across tools, channels, and teams. I also operate as an executive advisor and speaker on AI adoption, operating systems, and the human factors that determine whether innovation scales.
I work internationally and I’m selective about fit. If there’s a clear match, I’m open to a conversation.
Versatile Expertise
Executive Leadership
Managed teams of over 1,000 employees
Technological Innovation
Developed SaaS platforms with over 100,000 users
Business Strategy
Implemented scalable and impactful solutions, contributing to strategies that led to successful IPOs
International Experience
Contributed to MVP development for an American fintech company
Career Highlights
Real Estate Sector
I led multi-billion dollar launches, driving innovations in customer experience (CX) and transformative practices.
PropTech
The SaaS platform I built from scratch was recognized and mapped by TerraCota Ventures — Brazil's leading authority in identifying and validating PropTech innovations.
Healthcare
I developed pioneering projects in public health and mental well-being solutions, combining technology and behavioral science for impactful results.
Strategic Leadership
Over 15 years of experience leading teams, developing scalable strategies, and delivering results across diverse industries.
BFlow Consulting
Strategic consultancy specializing in product and people development, process scalability, and leadership. Focused on transformation — from high-impact digital strategies to business development, as well as career and life guidance.
How BFlow Can Help
Result Optimization
Strategies designed to maximize your performance and efficiency.
Risk Management
Accurate analysis and measurement of your business risks.
Strategic Positioning
Direct contribution to enhancing your market positioning.
Objective Implementation
Comprehensive support to achieve your goals.
Where BFlow Makes a Difference
1
2
3
4
1
👤 For You
Personal and professional development
2
🏢 For Your Business
Business strategy, growth, and innovation
3
💡 For Your Ideas
Transforming vision into reality
4
For Your Brand
Creative and scalable processes
What Can I Do for You?
Executive Mentoring
Developing skills and strategies to elevate your executive career.
Entrepreneurial Coaching
Specialized support to boost your business and entrepreneurial vision.
Personal Development
Personalized sessions, based on my life and career journey and/or a holistic approach.
What Can I Do for Your Company?
Digital Transformation
Adopting new technologies and data-driven digital positioning.
Operational Optimization
Optimizing commercial, operational, and customer service processes.
Product Development
Insights for new products and Go-to-Market strategies.
Team Management and Leadership
Structuring and leading teams with a focus on results.
What Can I Do with Your Ideas?
Initial Assessment
Evaluate implementation within your target niche.
Prototyping
Design prototypes for methodology and interface.
Technical Development
Connect you with expert teams in UX, UI, and programming.
Validation
Test your MVP (Minimum Viable Product).
Market Analysis
Explore potential fit with investor markets.
Fundraising
Support you throughout your journey to secure investment.
Ongoing Support
Be by your side through all challenges and opportunities along the entrepreneurial journey.
Projects
1
Astrology Selfie
Astrology Selfie combines ephemeris-based technical astrology with Jungian-informed psychoanalytic frameworks to support structured self-awareness and decision-making in the wellbeing space.
• Built and launched a website MVP; validated through 50+ paid/structured customer sessions and iteration cycles
• Designed a methodology focused on patterns, cycles, and practical guidance (mental-health-adjacent, not clinical treatment)
• Next step: productization and mobile application development, with selective automation and expert oversight
• Orders currently accepted by referral
• Built and launched a website MVP; validated through 50+ paid/structured customer sessions and iteration cycles
• Designed a methodology focused on patterns, cycles, and practical guidance (mental-health-adjacent, not clinical treatment)
• Next step: productization and mobile application development, with selective automation and expert oversight
• Orders currently accepted by referral
2
Female Tech
Women’s health product concept designed to reduce fragmentation across care journeys and improve decision-making through longitudinal patient context and care navigation.
• Defined product vision, scope, and operating model with a specialist physician partner (pilot planned within a clinic setting)
• Mapped core journeys where women face systemic fragmentation (metabolic health, fertility, gynecological care, dermatology, mental wellbeing) and translated them into a coordinated care and guidance framework
• Outlined an AI-assisted education and triage direction (human-in-the-loop; privacy-first intent), plus a provider collaboration layer for continuity of care
• Project paused at MOU stage due to resource constraints and partner priority changes; details limited under NDA
• Defined product vision, scope, and operating model with a specialist physician partner (pilot planned within a clinic setting)
• Mapped core journeys where women face systemic fragmentation (metabolic health, fertility, gynecological care, dermatology, mental wellbeing) and translated them into a coordinated care and guidance framework
• Outlined an AI-assisted education and triage direction (human-in-the-loop; privacy-first intent), plus a provider collaboration layer for continuity of care
• Project paused at MOU stage due to resource constraints and partner priority changes; details limited under NDA
3
Healthcare - Bariatric
HealthTech concept focused on reducing friction in bariatric patient journeys by translating complex, multi-specialty care into structured guidance, follow-up, and navigation.
• Dedicated 18 months to mapping the patient and clinician journey pre-op, identifying operational gaps and communication breakdowns across specialties
• Designed a care-navigation and patient education workflow to improve adherence, continuity, and outcome
• Collaboration involved physician partners and institutional stakeholders; some details constrained by confidentiality terms
Drawing from my own experience as a patient navigating the public health system with limited resources, I designed a comprehensive journey to support patients awaiting surgery. The project established a structured guidance process for patients and developed key metrics for the healthcare center. It had the potential to revolutionize how a large public health institution could reach and assist patients, using customized technology and machine learning to improve communication, educate patients about their health and well-being, and facilitate the process before and after surgery.
One of the most promising aspects of this initiative was its focus on bridging the communication gap between patients and the bureaucratic hurdles they face in the healthcare system. By integrating technology, I sought to provide patients with clear guidance through the surgical process and improve their health outcomes. During this time, I also partnered with a doctor working on robotic surgery initiatives to further enhance the project's innovative capabilities.
Unfortunately, the project did not continue due to a lack of resources and a misalignment of goals and interests with institutional stakeholders, particularly within the government. While the initiative had significant potential to positively impact patient care, the project was unable to secure the necessary support to move forward.
• Dedicated 18 months to mapping the patient and clinician journey pre-op, identifying operational gaps and communication breakdowns across specialties
• Designed a care-navigation and patient education workflow to improve adherence, continuity, and outcome
• Collaboration involved physician partners and institutional stakeholders; some details constrained by confidentiality terms
Drawing from my own experience as a patient navigating the public health system with limited resources, I designed a comprehensive journey to support patients awaiting surgery. The project established a structured guidance process for patients and developed key metrics for the healthcare center. It had the potential to revolutionize how a large public health institution could reach and assist patients, using customized technology and machine learning to improve communication, educate patients about their health and well-being, and facilitate the process before and after surgery.
One of the most promising aspects of this initiative was its focus on bridging the communication gap between patients and the bureaucratic hurdles they face in the healthcare system. By integrating technology, I sought to provide patients with clear guidance through the surgical process and improve their health outcomes. During this time, I also partnered with a doctor working on robotic surgery initiatives to further enhance the project's innovative capabilities.
Unfortunately, the project did not continue due to a lack of resources and a misalignment of goals and interests with institutional stakeholders, particularly within the government. While the initiative had significant potential to positively impact patient care, the project was unable to secure the necessary support to move forward.
Real Estate SaaS – Why I Can Deliver
Loading...
*launching video 2020
This is the SaaS I designed from scratch, not only applicable to the real estate market but also adaptable to any niche that operates as a hub between products, digital interfaces, end customers, and sales or customer service agents.
The SaaS was created in 2018, with V1 launched in 2020 and V2 in 2021 — developed ahead of the widespread adoption of AI in our daily lives.
Executive and Entrepreneurial Journey
1
Professional Profile
Comprehensive career journey documented on LinkedIn
2
Expertise
Highlighted skills and specialties
3
Professional Connections
Networking and professional introductions
Click to explore my professional path
Key Skills
Business and People Leadership
Technological Innovation
Market Strategy
Bridge Between Strategic Areas
Guidance and Mentorship
Education and Languages
Academic Background
- Business Administration – Mackenzie/Unibero/Unip
Language Proficiency
- Portuguese (Native)
- English (Fluent)
- Spanish (Full comprehension, basic writing)